Getting an app released is only half the battle. Once an app is available, there is often a limited window to get the ball rolling before it fades into the white noise of all the competition. Thankfully, our team has a few pointers on how to push your app to go viral and stay above the crowd.
- Simplicity is preferred. Applications that are easy to use are easier to appreciate. In our interface designs we strive to trim all the fat off our products to leave users with a sleek application that they can logically follow from A to B in the shortest, most coherent path possible.
- Give treats. Users like being rewarded when they do something right, so if you can associate the exact behavior you want to see in users, such as sharing with their friends, with some kind of benefit, you can encourage them to do it more often.
- Be transparent. If you are going to share something with a user’s account, give them a preview first. Few things can kill an app’s chances quicker than a lack of transparency.
- Relationship building helps. Establishing a rapport with you customers in digital spaces is similar to the way it is done in more traditional areas. Getting users in the door and downloading your application is the first part, but there still needs to be more. Using features like push notifications (without going overboard) can be a great way to keep your users thinking about your company, your app and your offerings. Use your app as an outreach tool with limited promotions, news and updates to ensure your users don’t want to miss out and stay interested in your app.